Position Zurich Airport as more than an aviation hub by highlighting its diverse shopping, dining, and leisure experiences. Inspire both Swiss residents and travellers to discover the airport as a destination in its own right, beyond catching a flight.

Developed a series of character-driven videos around the overarching campaign message “Everything.”

Each video followed a different character discovering experiences beyond aviation, from shopping and dining to beauty and leisure services.

By pairing the central campaign message with playful extensions such as “Everything. And haircuts.”, we created a consistent storytelling framework that connected different experiences while giving each video its own personality.

Working alongside the project lead, I collaborated on the overarching creative concept and led the development of individual storylines, storyboards, and visual direction.

I translated the campaign idea into detailed visual narratives, defining how each story would unfold on screen.

I also contributed to pre-production, including casting and location scouting in collaboration with the director and production team.

My involvement focused on concept development, creative direction, and pre-production planning, with the filming and post-production handled by the production team.