Inspire Swiss residents to rediscover the Lake Zurich region as a weekend destination, showcasing its diverse experiences for different interests and lifestyles.

We developed a series of character-driven video stories based on target audience personas provided by Zurich Tourism.

Each story followed a different character, from adventurous explorers and culture enthusiasts to families and those seeking relaxation. By introducing their personalities, interests, and motivations, we naturally integrated local attractions, businesses, and experiences into relatable weekend journeys.

Rather than simply showcasing destinations, we made the people and their stories the starting point.

As Head of Content at Jim & Jim, I led the storytelling and creative direction in collaboration with my team.

I helped develop the narrative concepts, co-drafted the voiceover scripts, and worked directly with the copywriter to refine the storytelling. I guided creative decisions while aligning the work with the team's and client's objectives.