Brand Strategy
The Objective
Develop a new brand strategy and brand identity for the association for jobs working in hospitality and gastronomy with the main goal to make the industry more appealing to young professionals.
Client
Berufe Hotel Gastro
Year
2024
Agency
jim & jim
The Impact
The brand strategy and brand identity sets new standards for presenting the hospitality and gastronomy world, connecting talented individuals with apprenticeship opportunities.
Key Contributions
·
Key Contributions ·
Developed the brand strategy in close collaboration with project lead and art director
Presented the strategy to the client together with the project lead
Crafted narratives for the brand imagery (photos and videos)
Briefed and Overviewed the new brand identity & visual content (photos and videos) in close collaboration with the Art Director and project lead