Creative Idea · Storyboarding · Directing
The Objective
As Switzerland’s largest mobility club, their aim is to reduce accidents on the road. The briefing was to create a campaign that promotes a solution with reflective foil to increase visibility of pedestrians.
Client
TCS Made Visible
Year
2024
Agency
jim & jim
Channels
Meta, Website, Print
The Impact
The project successfully combined practical safety solutions with dynamic, engaging visuals to communicate the campaign’s message effectively.
Key Contributions
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Key Contributions ·
Developed the creative concept for the campaign
Crafted the narratives for five different applications and created the storyboards for instagram reels
Determined the look of the videos & key visuals in close collaboration with the photographer & art director
Casted the models for the campaign in close collaboration with the photographer
Creative lead on the two Production days
Directed the four videos and overviewed the photoshoot
Briefed and overviewed the Photographer, DoP, Graphic Designer and Video Editor to ensure the deliverables meet the concept and idea