Creative Idea · Storyboarding · Directing
The Objective
Create an inspiring and interactive campaign targeting Swiss day-trippers, highlighting Zurich as a versatile destination for food, outdoor adventures, culture, and family fun.
Client
Zürich Tourismus
Year
2025
Agency
jim & jim
Channels
Meta, DooH, Website
The Impact
The campaign used inspiring visuals, practical tips, and interactive elements like videos, a quiz, and a landing page to position Zurich as a must-visit destination.
Key Contributions
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Key Contributions ·
Developed the creative concept for the campaign in close collaboration with the project lead
Crafted the narratives for four travel types and created the storyboards for four videos
Determined the look of the videos & key visuals in close collaboration with the DoP & photographer
Casted the actors for the campaign in close collaboration with the producer
Scouted the Locations with the DoP & producer
Creative lead on the five Production days with a crew of 10+
Directed the four videos and overviewed the photoshoot