Creative Idea · Storyboarding
The Objective
Position Airport Zurich beyond its aviation services as a destination for dining, shopping and leisure.
Client
Zürich Flughafen
Year
2024
Agency
jim & jim
Agency
Meta, DooH, Print
The Impact
The campaign successfully strengthened Airport Zurich’s image as a multifaceted destination, combining engaging video content, bold visuals, and interactive experiences to inspire visitors to explore its diverse offerings.
Key Contributions
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Key Contributions ·
Developed the creative concept for the campaign in close collaboration with the project lead
Presented the concept and creative strategy to the client together with the project lead
Wrote the Storyboard for the 8-part video series and determined the look of the key visuals in close collaboration with the director & photographer
Casted the models for the campaign in close collaboration with the director & photographer
Scouted the Locations with the director & photographer